Gaon released their monthly numbers and as people checked the August charts they ran into these rankings:
Many ELF have expressed frustration at SJ not being no. 1 this month once again and feel like the possibility of an award is slipping through our fingers.
Here at SJ-World we decided to clear some of this confusion that rises from misreading charts so that your hearts are at ease.
As you may recall, TVXQ had the highest Gaon shipments last month. This month it’s SNSD.
So here it is: SJ-World’s FAQ on Gaon’s Quarterly Awards
1. What are the Gaon quarterly awards?
Gaon recognizes the best selling physical artists with a special award for the releases of each quarter every year.
The quarters are divided as follows:
2. So why are we nominated only for the 3rd quarter? Last year we won 3rd and 4th
Last year TIL was released in the 4th quarter, thus making it a candidate for 4th quarter.
This time, both Devil and Magic are in the 3rd quarter, so that is the only award we can take home.
PLEASE NOTE THAT WE DO NOT KNOW IF DEVIL AND MAGIC ARE ADDITIVE. SINCE DEVIL HAS THE HIGHEST CHANCE OF WINNING THIS, THE SAFEST CHOICE IS TO FOCUS ON DEVIL FIRST AND FOREMOST.
3. Why do you keep saying this is our last chance to secure this?
Because sales will only count for this quarter.
Once this quarter passes, the numbers are whatever they are. September is the last month in the quarter, so it’s our last chance.
4. O.K., but Gaon isn’t really sales…what fans do doesn’t matter since the company reports it…
And not true.
This goes back to supply vs. demand.
The more albums we buy the more stores run low on copies
Stores that run low request more copies from SM to restock.
SM ships more copies to meet the demand, has to report more to Gaon.
In the end, every album bought is a step towards a higher number in Gaon.
5. But TVXQ and SNSD took first place, not SJ. Is all hope lost?
NO!!! FEAR NOT ELF! WE ARE DEFINITELY “ALRIGHT”!
Gaon quarterly awards work on a cumulative basis.
What does that mean?
That it’s not about who has the most wins per month, but it’s about what album has the highest numbers at the end of the 3-month quarter. Sure, we began this quarter at no. 2 behind TVXQ…but guess who has the highest number after the 2nd month of the 3rd quarter?
If you guessed Super Junior’s Devil, you are devilishly right!
6. Doesn’t that mean we are safe?
Nope, there’s still 1 month left.
We don’t know if Devil and Magic will be added together because Gaon isn’t consistent with how they count things. They like to change things every year.
But thus far the 3rd quarter standings are:
1. Super Junior – Devil – 167 227
2. TVXQ – Rise As God – 151 941
3. Infinite – Reality – 147 737
4. SNSD – Lion Heart (this includes You Think) – 131 228
5. SHINee – Married to the Music – 86 816
As you see, we are only a few thousand copies over the next 3 contenders. This is still anybody’s game.
7. So how can we help?
If you’re going to buy the album and have the money, it’s better not to wait and buy it before October 1st. This is something SJ-World can help you with, or you can buy it from your preferred store.
To order from SJ-World, please follow the instructions here
We know not everybody can afford it right now or plans to buy it, but if you are and can, now is the best time.
We almost got this. It’s the last month. Only 13 days left. It’s now or never.